Resourcify* 

[Case study]
During my interview process, I was asked to complete a case study. The result not only showcased my strategic thinking and design approach, but it also directly led to an offer. The project demonstrated my ability to quickly understand brand challenges, propose impactful solutions, and deliver with clarity and creativity under time constraints.

Scope

Create an "off-brand design" of Resourcify. There is no limitation for this. You are able to create any materials (e.g. logo, select a different color, website etc.).

Role

Applicant to Senior Brand Designer position

Years

Just 2 days for the exectution, 2024

Industry

B2B, SaaS, Startup, Sustainability tech

How to rebrand?

Building on the feedback and understanding the weaknesses of the current brand, I started research. Most of the fresh and successful brands use simplicity in branding, purity in the visual aspect, and graphic elements that are adapted into the product system.

I came up with the idea for the logo after studying the theme of the project, which includes many features, but one of the most important: movement. 

Logotype exploration

Task

Create an "off-brand design" of Resourcify. There is no limitation for this. You are able to create any materials (e.g. logo, select a different color, website etc.).

How to rebrand?


Building on the feedback and understanding the weaknesses of the current brand, I started research. Most of the fresh and successful brands use simplicity in branding, purity in the visual aspect, and graphic elements that are adapted into the product system.

Research. Why?

Coming to a website, the first thing that is missing for me as a user is a visual representation of the product. An understanding of how the product works.
I gathered feedback from a few of my friends, taking them as users, and got this feedback.



Personas 
(woman, 36, y.o. Engineering Manager, 
man, 40 y.o, CTO, Europe)

Pros: innovative product, profits, care for the environment.


Cons: No consistency in colours, very many different shades of green, but no dominant colour. No clear representation of the product. 

Typography

I’ve made the choice of a font that looks modern and not too corporate. It was my conscious choice to link the product to the future, and to avoid an overly cautious font.

Shape exploration

Colors

I also wanted to express it in colours: green, as a symbol of unity with nature and keeping it in its original form. Orange: as a symbol of energy and the future. White: as the colour of purity.

Ideation

I started with a logo, and came to the point where I needed a vision for a product, a platform that speaks to the user in a simple language. An easy branding system-which is implemented in different systems and different areas, is the foundation of my branding. Although this product is designed for B2B, it is essential to recognize that websites and social networks play a crucial role in customer relations. 

Every product needs its own "face". And this face wants to be remembered despite the simplicity of the logo. Despite the simplicity of forms, I wanted to convey a unique combination of colors and simple forms with unique details that will make the product stand out on the market.

The website redesign

Brand design for Organic Social Media

Good brands sell products, great brands sell emotions.

drop me a line:

altplusolia@gmail.com

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