Penta 2.0
Brand Designer on Penta’s 2022 team, co-steering a full rebrand alongside the Brand Lead and Cresci Agency.
Translated the new vision into a fresh logo, vibrant palette, distinctive type, and standout card & packaging designs.
GOAL
Revitalize Penta’s brand to stand out in a crowded fintech market and ensure consistency across every touchpoint.
Scope
Throughout 2022, I had the privilege of being a member of the exceptional Brand team at Penta.
As a dedicated Brand Designer, I worked closely with the Brand Lead, actively contributing to discussions that shaped the future direction of our brand. Additionally, I brought my creative vision to life by conceptualizing and executing designs for cards and packaging that aligned seamlessly with the renewed Penta identity.
Role
(Senior) Brand Designer
Years
2022
Industry
B2B, SaaS, Startup, Fintech
Recognizing the diverse account-opening conditions provided by Penta, it became crucial to develop a range of card designs catering to various demographics, from company owners to freelancers.
This approach ensures that individuals across the spectrum can select a card cover that resonates with their preferences.
Each card is meticulously crafted to highlight the company's core values and adheres to the vibrant palette of the new brand colors.
The vibrant Penta DNA will be infused into every pixel and across every asset.
Recognizing the diverse account-opening conditions provided by Penta, it became crucial to develop a range of card designs catering to various demographics, from company owners to freelancers.
This approach ensures that individuals across the spectrum can select a card cover that resonates with their preferences.
Each card is meticulously crafted to highlight the company's core values and adheres to the vibrant palette of the new brand colors.
Emphasizing sustainability is a primary focus for us.
It's equally crucial to foster the healthy growth of your business. Our cards embody the strength and influence of nature.
Maintaining the vertical design was a crucial consideration during the card redesign process.
Simultaneously, ensuring the front of the card remained devoid of any personal information, such as the name, card number, and expiration date, was equally important.
Front side. Front side-opened package. Back side.
Welcome cards are designed with a minimalist aesthetic and will be printed on environmentally sustainable paper.
While working on cards design, I've reimagined visuals for social media.
While working on cards design, I've reimagined visuals for social media.
P.S. In late 2022, Qonto acquired Penta GmbH.
Although this project will never see the light of day, it was crafted with love.
FEEDBACK FROM MY COLLEAGUES
Molly O'Driscoll
Jr Brand Designer
Working with Olia at Penta has been a rewarding experience. As a junior designer I really appreciate the thought and care that Olia puts into her feedback of my own work and the work of our team. She is never too busy to help me with anything or to guide me through a problem.
As a designer she always brings another level to anything she works on, she has the experience and skill to know what works and what doesn’t. This is evident in everything she produces. She is consistently organised and has a keen eye for detail.
During the year our team lead was away for a few weeks and Olia stepped in to the role of lead for this period. I was really impressed with how she kept up with her own tasks while also managing our team at the same time.
Aside from her professional skills, Olia is a sweet and kind person who is a pleasure to work with and any team will benefit massively from having her a part of it.
drop me a line:
altplusolia@gmail.com
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